We are a group of people who want to create a web with deeper, more engaging and more unique games than the typical online gaming site. One way that we try to achieve that is to welcome Java games. We also realize that many people want more than just games on a site. The social part of a site can be just as important for many gamers. We therefore create lots of interaction around the games to keep everything more engaging, like online highscore, friends list and feedback options.
Ultimately the site will only be interesting if it contains great games and we are trying to make this site the most attracting site for game developers as well. Here developers can not only display their work and get feedback, but they also keep their intellectual property rights to the games and get paid for the traffic that the game generates.